CREATIVE ECONOMY – MoonShot by TechCabal

Adaora Mbelu

Founder, Crea8torium

CREATIVE ECONOMY

Adaora Mbelu is a Bright Light & Creative Mastermind who architects ideas, platforms, and ecosystems that shape culture. She is the founder of Crea8torium, a platform powering the hottest creator community out of Africa – a space for visionaries, storytellers, and builders driving meaningful impact. An accomplished Brand Strategist and Chief Storyteller, she has worked with global brands such as Google, Adidas, Guinness, Fenty, Johnnie Walker, Microsoft, Hennessy, Zipline, among
others.

Her career spans diverse industries, blending creativity with strategic excellence. She has worked on major projects such as Nigerian Idol, X Factor, Nigeria’s Got Talent, and the 2010 FIFA World Cup broadcast rights. Her accolades include being named one of Entrepreneur Magazine’s “11 Africans Changing the Business Landscape in Africa” and one of the 100 Most
Influential People of African Descent.

A multi-potentialite, Adaora is also a visual artist, author of This Thing Called Purpose, and co-producer of the AMVCA-winning TV series Truth. She’s committed to Philanthropy through Socially Africa, a foundation dedicated to community development, through impactful initiatives.

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Adaora Mbelu

Founder, Crea8torium
Adama Gaye

Investment Manager, MEA, Orange Ventures

CREATIVE ECONOMY

As the Lead for Middle East and Africa at Orange Ventures, Adama Gaye plays a pivotal role in managing the corporate venture capital arm of Orange Group, which oversees €350 million in assets, including €50 million dedicated to the MEA region. By leveraging Orange Group’s expertise, networks, and capital on the continent, Orange Ventures accelerates the growth and expansion of businesses, propelling them towards global success. Adama has also worked within the United Nations organization in New York for the Mauritanian Ambassador and for Hubert Vedrine, the former Foreign Minister of France.

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Adama Gaye

Investment Manager, MEA, Orange Ventures
Ann Marème Atayi

Senior International Institutions Manager, BPI/EuroQuity

CREATIVE ECONOMY

Ann-Mareme Atayi is International Institutions Manager at EuroQuity – the French Public Investment Bank – where she specializes in partnerships between African/French Tech-enabled companies, institutional relations, and cultural and creative industries projects.

Specialized in International Relations from Sciences Po Paris, she has served both public and private institutions, including the United Nations diplomatic body, the French Development Bank, the French Ministry of Europe and Foreign Affairs, MEDEF’s Washington Office, and the United Bank for Africa.

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Ann Marème Atayi

Senior International Institutions Manager, BPI/EuroQuity
Anita Eboigbe

COO, Big Cabal Media

CREATIVE ECONOMY

Anita Eboigbe is a media and operations leader working at the intersection of media, storytelling, technology, and organisational strategy design. She currently serves as Chief Operating Officer at Big Cabal Media (BCM) the parent company of TechCabal, Zikoko and TC Insights, where she drives operational excellence, general development, and long-term strategy.
At BCM, Anita has led transformative organisational changes that strengthened frameworks, scaled productisation efforts, and positioned the company for ambitious new ventures in content, data, and film. She also recently created and executive-produced Zikoko Life, an acclaimed anthology film series.
Her career spans organisation operations and strategy, editorial leadership, media product development, and African ecosystem-building. Anita is passionate about building resilient, creative organisations and expanding positive African narratives globally.

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Anita Eboigbe

Anita Eboigbe, COO, Big Cabal Media
Addy Awofisayo

Music, Content and Tech Executive

CREATIVE ECONOMY

Addy Awofisayo is a Music, Content and Tech Executive with expertise in Africa’s Creative Economy. She has gained over 10 years of global experience working in various strategy, finance, content and partnership roles across Africa, Europe and North America. Addy began her career at Microsoft, working in Finance & Strategy. Kicking off her career in media, she worked at Discovery Communications on the content team for international markets, and also served as the Director for content and business strategy for a Pan-African media organization. At YouTube, Addy previously led content partnerships for Sub-Saharan Africa, negotiating partnership deals with large media companies and implementing initiatives for Creators to grow the creative economy on the continent.

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Addy Awofisayo

Music, Content and Tech Executive
Alexandre Rideau

Operational Director, Mediawan Africa

CREATIVE ECONOMY

Alexandre Rideau is the Operational Director for Mediawan Africa. He has produced a dozen iconic African shows such as C’est la vie, Sakho & Mangane, or Black Santiago Club. Alexandre also founded RAES in 2005, where he has experimented with new approaches to digital media and communication across Africa.

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Alexandre Rideau

Operational Director, Mediawan Africa

Adaora Mbelu

Adaora Mbelu

Adama Gaye

Adama Gaye

Ann Marème Atayi

Ann Marème Atayi

Anita Eboigbe

Anita Eboigbe

Addy Awofisayo

Addy Awofisayo

Alexandre Rideau

Alexandre Rideau

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